
TripAdvisor Pivots to Experiences with $700 Million Sale of TheFork
TripAdvisor, Inc.Description
What this story covers
TripAdvisor is selling its European restaurant platform, TheFork, to American Express for 700 million dollars in cash. The move allows TripAdvisor to focus exclusively on its high-growth Experiences category and the Viator platform.
Story snapshot
CompanyTripAdvisor, Inc.
TickerTRIP
VariantStandard detailed
Duration4:18
Filing type8-K
PeriodQ2 2026
IndustryConsumer Services
Accession0001193125-26-270351
Sources1
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