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0:00 / 0:00I. Assets Under Management (AUM) and Client Flows
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T. Rowe Price AUM Hits $1.77 Trillion Amid $57 Billion In Outflows

TROW10-KFiling Date: 2/13/2026
T. Rowe Price Group, Inc.
Description

What this story covers

T. Rowe Price reached a record $1.77 trillion in AUM during 2025, driven by market gains despite $56.9 billion in net outflows. The firm is pivoting toward alternatives and retirement products to combat the rise of passive investing.

Story snapshot

CompanyT. Rowe Price Group, Inc.
TickerTROW
VariantStandard detailed
Duration11:53
Filing type10-K
PeriodAnnual 2025
IndustryFinancial Services
Accession0001628280-26-008002
Sources1

Full Story Script

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Primary Sources

sec_filing10-KView on SEC.gov →

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