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0:00 / 0:00I. Business Strategy and Smoke-Free Product Transition
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Philip Morris Smoke-Free Revenue Hits $16.9 Billion as ZYN Volumes Surge 29%

PM10-KFiling Date: 2/6/2026
Philip Morris International Inc.
Description

What this story covers

Philip Morris International’s 2025 10-K reveals a major shift, with smoke-free products now driving 40% of revenue. Despite cigarette volume declines and significant legal and regulatory hurdles, robust growth in ZYN and IQOS continues to fuel the company's transformation.

Story snapshot

CompanyPhilip Morris International Inc.
TickerPM
VariantStandard detailed
Duration11:28
Filing type10-K
PeriodAnnual 2025
IndustryConsumer Goods
Accession0001628280-26-005939
Sources1

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Primary Sources

sec_filing10-KView on SEC.gov →

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