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0:00 / 0:00I. Business Overview and Strategic Initiatives
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Booking Holdings Hits Record $26.9 Billion Revenue Driven by AI "Connected Trip" Strategy

BKNG10-KFiling Date: 2/18/2026
Booking Holdings Inc.
Description

What this story covers

Booking Holdings achieved record $26.9 billion revenue in 2025, a 13 percent increase. The company is pivoting to an AI-driven "Connected Trip" model and merchant payments, while navigating significant regulatory pressures and multi-billion dollar marketing requirements to maintain dominance.

Story snapshot

CompanyBooking Holdings Inc.
TickerBKNG
VariantStandard detailed
Duration13:58
Filing type10-K
PeriodAnnual 2025
IndustryConsumer Services
Accession0001075531-26-000009
Sources1

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Primary Sources

sec_filing10-KView on SEC.gov →

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