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0:00 / 0:00I. Business Strategy and Competitive Strengths
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Bath & Body Works Posts $7.3B Sales Amid 1.6% Dip, Boosts Margins to 44.3%

BBWI10-KFiling Date: 3/14/2025
Bath & Body Works, Inc.
Description

What this story covers

Bath & Body Works' 2024 10-K reveals $7.307B net sales down 1.6% due to calendar shifts and geopolitics, but gross margins rose to 44.3% via efficiencies. Operating income held at 17.3%, with $886M operating cash flow supporting buybacks, dividends, and 2-3% store growth in 2025. Risks include inflation, supply chains, and competition, balanced by innovation and omnichannel strengths.

Story snapshot

CompanyBath & Body Works, Inc.
TickerBBWI
VariantStandard detailed
Duration17:10
Filing type10-K
PeriodAnnual 2024
IndustryConsumer Goods
Accession0000701985-25-000011

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