
Ollie's Bargain Outlet Holdings, Inc.
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Key statistics
Business profile
Ollie's Bargain Outlet Holdings, Inc. is a leading retailer specializing in the sale of brand name merchandise at discount prices across the United States. The company's core business model revolves around sourcing and selling overproduced, discontinued, and closeout inventory from a wide array of national manufacturers. This strategy allows Ollie's to offer customers significant savings on a diverse product selection that spans multiple categories. Key offerings include housewares, bed and bath items, food products, floor coverings, health and beauty aids, books and stationery, toys, and electronics. Additionally, their assortment extends to hardware, candy, apparel, sporting goods, and pet and lawn and garden supplies. Ollie's operates under several proprietary brands, including Ollie's, Good Stuff Cheap, and Ollie's Army, fostering customer loyalty and brand recognition. The company's competitive advantage lies in its ability to consistently procure desirable merchandise at deeply discounted costs, which are then passed on to consumers. This value proposition appeals to a broad demographic seeking quality products at affordable prices, positioning Ollie's as a go-to destination for bargain hunters. Their strategic focus remains on expanding their store footprint and optimizing their supply chain to maintain their unique market position.