Harley-Davidson, Inc.

Harley-Davidson, Inc. is a globally recognized manufacturer and marketer of motorcycles and related products, with a rich heritage dating back to 1903. The company operates through three distinct segments, each contributing to its comprehensive brand ecosystem. The core Harley-Davidson Motor Company segment designs, manufactures, and sells a wide array of motorcycles, encompassing iconic cruiser, touring, and trike models, alongside sportbike, adventure, and dual-sport offerings. This segment also provides a robust selection of genuine parts, accessories, and branded apparel, further extending the customer experience. Distribution for these products is managed through an extensive network of independent dealerships worldwide, complemented by a growing e-commerce presence. Complementing its traditional offerings, the LiveWire segment focuses on the future of motorcycling with its line of electric motorcycles, balance bikes for children, and associated accessories and apparel. To support its sales and enhance customer loyalty, Harley-Davidson Financial Services offers a full suite of financing solutions. This includes wholesale financing for dealers and retail installment lending for consumers purchasing new and pre-owned Harley-Davidson motorcycles. Additionally, this segment provides insurance and voluntary protection products, and licenses third-party financial institutions for branded credit card programs. This multifaceted approach allows Harley-Davidson to cater to a broad spectrum of riders and enthusiasts, from traditionalists to those embracing electric mobility, while solidifying its position as a leader in the recreational vehicle industry.