Criteo S.A.

Criteo S.A. is a global technology company specializing in marketing and monetization solutions for the open internet. The company leverages its proprietary Criteo Shopper Graph, a sophisticated dataset derived from client transaction activity, to power its advanced AI Engine. This engine provides a suite of solutions including predictive bidding, recommendation algorithms, and dynamic creative optimization, enabling advertisers to reach consumers with highly personalized and effective campaigns. Criteo operates through two primary segments: Retail Media and Performance Media. The Retail Media segment empowers retailers to generate significant advertising revenue by connecting brands and agencies with their valuable customer audiences through personalized ads, both on the retailer's own digital properties and across the broader open internet. The Performance Media segment offers comprehensive commerce activation, monetization, and related services for advertisers. Criteo's robust technology infrastructure supports real-time advertising trading, advanced media buying and selling capabilities, and sophisticated data synchronization, storage, and analysis. Serving diverse industries such as retail, travel, and classifieds, Criteo is strategically positioned to help businesses drive sales and achieve strong return on ad spend by effectively monetizing their digital audiences and optimizing advertising performance across a wide range of channels.