
CNH Industrial N.V.
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Key statistics
Business profile
CNH Industrial N.V. is a global leader in the capital goods sector, specializing in the design, production, marketing, sale, and financing of agricultural and construction equipment. The company operates across a broad geographical footprint, serving customers in North America, Europe, the Middle East, Africa, South America, and the Asia Pacific. Its business is strategically organized into three core segments: Agriculture, Construction, and Financial Services. The Agriculture segment offers a comprehensive portfolio of farm machinery and implements, including tractors, harvesters, hay and forage equipment, planting and seeding machinery, and advanced precision agriculture solutions, all marketed under well-recognized brands such as Case IH, New Holland, STEYR, and Raven. Complementing this, the Construction segment provides a wide array of construction equipment, including excavators, dozers, loaders, and compact machinery, distributed under the CASE Construction Equipment, New Holland Construction, and Eurocomach brands. To support its extensive product offerings and customer base, the Financial Services segment, operating as Banco CNH, provides crucial financing solutions for the purchase of new and used equipment, alongside wholesale financing and trade receivables factoring. This integrated approach allows CNH Industrial to maintain a strong market position by offering both innovative machinery and the financial tools necessary for its customers to acquire them.