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Cars.com Inc.

TechnologyUS(United States)

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Business profile

Cars.com Inc. is a leading audience-driven technology company dedicated to transforming the automotive industry through innovative digital solutions. The company operates a comprehensive suite of platforms designed to connect consumers with automotive inventory and facilitate seamless transactions. Its core offering, the Cars.com Marketplace, empowers both original equipment manufacturers (OEMs) and dealerships to effectively showcase their vehicle inventory, while enabling consumers to research, save vehicles, and track their current car's market value. Beyond inventory merchandising, Cars.com provides essential tools for reputation management and digital financing, directly connecting dealers with in-market consumers actively seeking to trade in their vehicles. The company also offers robust website development and hosting services, alongside advanced digital retailing capabilities. A notable product is AccuTrade, which leverages real-time market data and diagnostic scans to provide rapid, accurate trade-in valuations. Furthermore, Cars.com's Cars Commerce Media Network delivers sophisticated advertising solutions, including Cars Social for targeted native advertising on social media platforms, VIN Performance Media for data-driven media campaigns across search, social, and display channels, and In-Market Video and Display products that allow OEMs and dealers to precisely reach ready-to-buy shoppers. Serving a diverse clientele of local dealers, large dealer groups, OEMs, and auto-adjacent businesses, Cars.com is strategically positioned to capitalize on the evolving digital landscape of automotive commerce.